The best email subject lines will capture a reader's attention and create a sense of urgency. What separates a good subject line from a bad subject line is whether or not your message gets opened.
A effective subject line does the following:
• Promises info that can immediately impact the recipient
• Captures the interest of the target audience
• Offers a solution to a problem
• Gets the recipient interested
• Leads the recipient to open the email
For more tips on email subject lines, read our Tips article