Newsletter subject lines are a little more difficult to create than an email subject line for a stand alone message. Some of the strategies of subject line writing are the same, however, there are a few tips for making a newsletter subject line successful:
- Create a subject line that tells the reader what's inside, while encompassing all topics
- Highlight the most compelling content
- Be consistent (readers like a little consistency so the newsletter is easily identifiable to your company)
- Don't use issue/volume numbers (this is irrelevant information to your reader and takes up valuable space)